Category: General

Apr
18

Competition

Before drawing up a business plan or a campaign of Crowdfunding, It is advisable to make a thorough analysis of the competition, Since this will affect many areas of the idea to get. I want to make some references to these tips analysis: Definir los competidores Deberemos tener clara la necesidad que cubrimos con nuestro producto o idea, and carry out a market study about elements that solved the same need. For example; If my product is a type of milk with lemon flavor, the competitors will be the other existing brands of milk, but also the substitute how juices, Since the need for covering is breakfast usually. Therefore, We will have direct and indirect competitors. In both cases, We will have to take into account their strengths. Following the example of milk, the strengths of direct competitors would be the flavor of the brand, los complementos […]

Apr
07

5 Tips to promote your project

From Spain Crowfunding you want to leave some tips on how to promote your project: 1. Define your target audience. Who is this directed the project and who may be interested in a reward. Be clear about the audience of the campaign will make it easier to determine the channels and content type to show. 2. Plan. Create a marketing strategy is very important, You can set the type of content that you can contribute and the channels by which you will get to your patrons and the general public. If you need a pay advertising campaign, or write some article. So how also create you a personal calendar where you can dispense efforts during the period of the campaign of crowdfunding. 3. Create content periodically. Patrons willing to support your project need to be serviced, and best option to take care of them that go publishing every two or three days, News about the progress of the project. Having a blog […]

Apr
03

Ask for a project

Then we will detail some essential steps in planning a project. Estudio de mercado Gracias a un estudio previo de mercado, We understand what our customers needs and behavior that will have the time to purchase our product or get involved in the project. At this stage you should collect all data relating to the consumption of a product or project, where the source of income will come, What is the business model, profitability… A very important detail when it comes to the market study is to determine the need for covering the project, and from this perspective, analyze the competition, What are its weaknesses to exploit them and their prices. Identifies potential clients, create a detailed profile of the client and eeessssteeeee; What is their average age, sex, tastes… Esto will serve you both to finalize the details of the product / project, […]

Mar
28

Crowdfunding Spain, undiscovered niche

When we present an idea to raise funding and be able to carry out, one of the key elements that we need to ask ourselves is if there is a product or similar project. The result of this approach can give us two alternatives;   Mi proyecto ya existe Bien, It is more than likely that your project already exists in the market, do not be discouraged because esto can be good or bad depending on each case. In the positive Outlook, If already exists and succeeds, We can apply the elements that work in our project competition, provided it is not plagiarism. And we can also include details to improve it or make it different from the rest. The basis that a project already exists is that the market exists and works. On the other hand, a market saturated with product or project may make us rethink whether a good idea is to throw it. Desde Crowdfunding España siempre […]

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